PRIME fitness equipment is the new standard in maximizing any fitness
program. PRIME combines innovation and durability – and it’s easy for
any exercise enthusiast to use. Our SmartCam™ cam technology offers up
to nine adjustable resistance selections, each targeting a different
point within one muscle group. In 2014, PRIME launched a newly
redesigned version of the SmartCam technology. This redesigned cam
covers the same adjustable settings as the original cam, while yielding
an improved strength curve and range of motion. The new SmartCam is
featured in PRIME’s new Evolution line.
FIND YOUR PRIME
It’s
what gets us out of bed in the morning. It’s what pushes us to go one
step further, five minutes longer or ten pounds heavier. It’s athletes
training for a championship, grandparents keeping up with grandchildren
and patients beating the odds. It’s PRIME. At PRIME, we believe that no
matter the motivation or destination, everyone can find their personal
best. We develop fitness equipment that’s engineered to get you there.
Find Your PRIME.
ABOUT PRIME
PRIME
fitness equipment is owned and manufactured by Specialty Fitness
Systems (SFS), and is proudly made and manufactured in the USA. SFS is a
leader in the industry and has been the sole manufacturer of Strive
Strength equipment since 2009. In 2013, SFS acquired the Strive Strength
equipment outright. With PRIME, SFS now offers multiple lines of
selectorized and plate loaded equipment, as well as a state of the art
functional trainer.
EVOLUTION LINE
The Evolution line by PRIME sets the standard for strength training
equipment. Evolution features a sleek steel design that offers a strong
foundation with a modern look. The line also features a precision-cut
metal weight stack shield for superior durability and visual appeal.
Evolution features our SmartCam technology with an improved strength
curve and range of motion. Evolution’s add-on weight system is easy to
use, allowing 5-pound increments with just the turn of a handle.
HYBRID LINE
The
Hybrid line by PRIME is where innovation meets performance. Hybrid
features our original SmartCam – which offers nine adjustable resistance
selections for a great total muscle workout on one machine. Hybrid also
uses our handle adjusted add-on weight system and a precision-cut metal
weight shield for a unique design that leads the industry in
durability.
LEGACY LINE
The
Legacy line by PRIME is a modern twist on where it all began. Legacy
provides the same great quality and performance you expect from PRIME.
Legacy features a sturdy tubular design with a partially enclosed weight
stack shield. Using our original SmartCam design and add-on weight
system, Legacy offers simple operation for any fitness level.