Video games have the potential to revolutionize the way Motion Fitness engages consumers. Games are an exciting venture because they:
Motivate through entertainment - Games can provide guidance and motivation in a way that is interesting and exciting
Promote physical and mental health - Games engage both body and mind, addressing issues ranging from coordination and endurance to brain fitness
Reach all generations - Games are appropriate and important to all the consumers Humana serves, from children to senior citizens
Active GamePlay - designed to encourage children to lead an active lifestyle through fun, interactive, online games.
In a recent edition of the USA Today, First Lady Michelle Obama, speaking at a meeting of the U.S. Conference of Mayors, said the idea was simple: "To put in place common-sense initiatives and solutions that empower families and communities to make healthy decisions for their kids."
Active GamePlay by Motion Fitness is a perfect example of a company harnessing the power of technology and using it to promote the benefit of exercising.Through the power of devices like activity monitors and heart rate controllers from Polar we will be able to track the physical activity of a student within a day; in turn that student will be rewarded for their steps through our online games.
We not only reward for individual steps, but we also build team aspects into it by having groups of individuals (i.e. classes, fitness groups, after school programs, etc.) compete against one another in the game.
Our vision is for children to understand that being physically active is not just something they do in a Physical Education class, but something you can do every day.We want them to see that little things like walking to the bus stop, taking the long way through the hallways, and going on walks with their mom and dad can greatly impact the amount of steps and activity they may have in a given day.
Studies show that sixth grade is the pivotal point where children often decline in the amount of physical activity experienced.That’s why a large focus of Active GamePlay is to design games targeted towards this population.
Our internet based games help schools meet state-mandated physical activity requirements without impacting teachers’ busy schedules. We can reach this goal by providing teachers with fun and entertaining activity options that are largely student-driven.
And because of the ability to track game interaction and outcomes, Active gamePlay is able to report success stories to administrators.On average, our games for adolescents have shown a 33% increase in physical activity!
Here are some interesting statistics.It might not come as a big surprise that 68% of Americans are considered overweight or obese.However did you also know that 68% of American households play video games?In other words, obesity and video games are equally prevalent in our country today.What if we could use that latter 68% statistic to change the former?
Actually, it’s already a reality.
Active GamePlay has revolutionized the way one of the nation’s largest health benefits companies engages and motivates people to embrace a healthier and more active lifestyle.
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